SS 1999: Scott Wilson for Hussein Chalayan "Wear your craziness like a crown" The Crown is a symbol of freedom of ...


SS 1999: Scott Wilson for Hussein Chalayan


"Wear your craziness like a crown"


The Crown is a symbol of freedom of individuality. The ones who wear it are freedom fighters. 

Emotions, thoughts, feelings, perceptions, desires, actions, and reactions - these are all parts of a whole which makes an unique individual, a personality, a person, a human being. Having a personality means being a human. And in no moment should a personality be masked. Individuality, with all its parts, creates an interesting, creative and beautiful world, which leads to innovations.

Everyone has a dose of positive craziness inside. That is our creative intelligence. We may live in an uptight society, but no one is that serious. That is just a mask. We would all rather live in a world where we can express our feelings, ideas and thoughts without judgment. Only by letting our inner persona out we will experience life and the feeling of freedom, with all our senses. So, be brave and wear your craziness like a crown.



History of The Crown 

It is interesting how one small event can change the course of your whole life. It was back when I was working on the logo for Nina Nuru. At first it was a silhouette of a shoe, since Nina Nuru was supposed to showcase exceptional footwear. But, when is something isn't right, you will eventually feel it, sooner or later. 

One day I was scrolling through Pinterest and stopped as soon as I saw this photo - a runway model wearing a strange hat. Like hypnotized by the gaze of the women, I saved the photo and replaced my logo with it, not knowing what it was about it that caught my attention. I only knew at that time that I found the logo.

It was the attitude of the model, her confidence and how she wore that "strange looking hat" with such a grace, honour and pride. That hat, a portrayal of a genuine personality, is now The Crown.